Pluto Cazimi and the next chapter

image Jacqueline Munguia via Unsplash

Having my birthday coming on the 20th -the same day of Pluto and Sun cazimi, for the last time in Capricorn, just before they both move together to Aquarius- has stirred up a need to express my authenticity, after a deeply transformational period, especially during the last few years.

2023 has been a really challenging year for all small businesses and solo entrepreneurs. The ongoing living-cost crisis had a serious impact on sales.
After the birth of my daughter and the desicion to close the shop I had at Kolonaki, I have been relying most on wholesale to make ends meet. So the drop in wholesale sales and the latest moving out of the studio to a small room, have made me contemplating about how could I move forward.

I found the answer in finding the joy.

I find joy in making new designs and one-of-a-kind things, unrestricted, without the need to be replicated. So this is where I am going.
*Though I will still collaborate with just a few beloved stockists.

I also find joy in connecting directly with every recipient of my work and this is where I will put my time into, even if it's just through social media or a newsletter, for now.

So, I've decided to discontinue a lot of designs and create space for what is coming.
After the final sale -until January 26th- all these designs will do their disappearing act.

See ya all in the next chapter!

Love
Ioanna